3 Reasons Your Business Needs Friends

August 30, 2012 | Business | Beth Schneider

Big congratulations to Nelia Miller and Amanda Swift, our first two Double-Time "Two"esday winners. They became winners by posting their "DTT" weekly assignments at If you haven't visited the facebook page lately, go take a look. There's lots of great ideas for building referrals, follow-up sequences and tasks that should be delegated to team members. Plus when you "like" people's assignments you give someone another chance to win cool stuff. So be a pal and go help out.

Speaking of being a pal. The ability to bring a friend for free to the Double Your Profits, Double Your Time Off Intensive goes away TOMORROW. This is a great opportunity for you and your right hand person to come together to build the systems to get you working less, making more money and building a freedom based business.

This week's article is all about how friends can help you build your business.



3 Reasons Your Business Needs Friends...And Why You're Pushing Them Away

By Beth Schneider, Process Prodigy

We've all heard the song, "A Little Help From My Friends", but I bet you never thought it was really about business. Okay, it's really not. But the concept of getting help from your friends is something most small business CEOs talk about often.

They just don't call it help from their friends...they call it getting referrals. Ask almost any small business owner and they are very likely to tell you that getting referrals is one of the best ways for them to get new clients.

But ask those same folks if they have a SYSTEM for generating and nurturing referrals and the answer is likely a big fat no.

Asking for referrals is one of the most underutilized strategies out there and here's 3 reasons why.

1. Winging it: Yes, I get that asking for referrals is not a new concept. But most people don't have a systemized approach to consistently nurture their referral base. Most people tend to "wing" it and are reactive to random incoming referrals rather than being pro-active and instigating consistent referrals. And that's just ignoring potential cash flow and opportunities. Pro-actively and systematically ask your happy clients for referrals. No more ignoring your money!
2.There's no established way to receive a referral: When referrals do come in, you want to have an established way for you to receive a referral ...and this is a big place where people make mistakes. Have an established path and plan of action for referrals to walk down. For example: Do not say, "Oh just send your referral to my website". Then you hope your referrer actually does send them your site, that your referral actually goes to your site and even if they do that they find some way to connect with you. Instead ask for a conference call with the three of you, an email introduction or some other way of being able to directly connect with referral.
3. No named Referral Master: (This is a serious systems Ninja trick) Name one person on your team who is responsible for making sure the referral process is always in place and constantly running.

Help your friends help you grow your business with a solid referral system.


© 2012 Beth Schneider, Process Prodigy, Inc.

Want to reprint this article? Feel free as long as you include the following: Beth Schneider, President of Process Prodigy Inc.,, along with her team of highly sought after operations consultants, reveal the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, Process Prodigy tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit and grab your FREE systems starter kit valued at $297.00.

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