5 Ways BEER Can Make Your Business Better

December 19, 2014 | Business Tools, Planning, Success | Beth Schneider

I'm not a big drinker. Really one drink and I'm done. So when my husband announced we were going to a Guinness tasting I was a bit skeptical.

As I sat sipping my pint and eating a very tasty pretzel, they started the show. A young funny guy from the Guinness marketing department started telling us the many reasons Guinness is awesome.

And then it happened. In 15 minutes, he had completely impressed me. Likely, not for the reasons he was going for, but, hey, impressed is impressed, right?

Here are 5 business lessons I learned from drinking beer.

1. Be Committed

Arthur Guinness founded the company in the mid 1700s. He signed a 9000 (no that's not a typo) year lease on the brewery. 9000 years! He was so committed and devoted to his idea he backed it with a 9000 year time frame. How committed are you?

2. Have a Process

How long does it take to pour the perfect pint? 119.5 seconds. And, yes, they said that extra half second is very important. Not only can they tell you how long it should take to pour a pint, but they can tell you what angle to hold the glass, what kind of glass to use, how far to fill up the glass and how long to wait before topping it off. They have taken the time to create and document the specific system needed to create the perfect product. What kind of systems and processes do you have in place to make sure you produce the perfect product every time?

3. Create a Special Language

So, cute Guinness marketing guy had a little contest. He showed us pictures of a few of their brands. Apparently it's popular to mix the beers together. Now remember I'm a one drink wonder so I didn't know this, but some common mixes have special names. The black & tan, the half & half, etc. They've created their own internal language so that clients and team members alike know exactly what they mean. Communication is crystal clear. How clear is communication in your organization.

4. Quash the Rumors

Guinness is a dark, heavy, fattening beer right? Eeeerrr - WRONG. In fact it's 125 calories and one of the lowest calorie beer options. Because it's so dark, most people think it's going to be overly filling and as calorie laden as a meal. What assumptions do people have about your company? Do they assume you are too expensive? Or too inexpensive and therefore you don't have the advanced knowledge they are looking for? Or that you don't have the right programs for them? Or that they have to be at a specific level to work with you? Figure out what people are saying about you and correct any misconceptions.

5. Protect Your Ideas

The harp is the symbol that appears on Guinness products. Apparently, the Irish government thought the harp was a good idea and was planning to make it their symbol. But, Arthur protected his idea by trade marking his harp before the Irish government could get their hands on it. Are you protecting your ideas? Just because you're a small business doesn't mean big business can kick you around. Educate yourself and use the tools that are available to protect what's yours.

Who knew beer was so smart?

So where are you on the beer scale? Got it all together? Or are you secretly wasting time
(and time is money) putting out fires, fixing miscommunications, checking and re-checking with team members to make sure everyone's on the same page?

If that's the case then here's a 6th bonus lesson.

6. Engage in Your Business

Arthur Guinness engaged and invested in his business. He tightened up the ship with strong systems, created unique products (they use nitrogen instead of carbon dioxide like most beers) and made a decision to take action and be successful.

If, like Arthur, you are ready to engage then I'd like to invite you to spend a few minutes with us so we can evaluate the systems you have, the systems you need and what you can start doing right now to be more productive and profitable. You can book your no strings attached - no obligation - assessment at or by contacting Dana at or 888-584-5452 ex 707.

Take care,
Beth Schneider Wachner

********************************************************************** ┬ęBeth Schneider Wachner, Process Prodigy, Inc.
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