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5 Ways to Drive Revenue to Your Business

July 15, 2009 | Coaching, Marketing, Time Management, Uncategorized | Beth Schneider-Wachner

By Beth Schneider

Take a deep breath. Do you smell that? That's the unmistakable smell of summertime! And you know what that means, it's vacation time. Time to put your feet up, relax and enjoy the sun with friends and family. Whether you decide to head north, south, east or west, now is a great time to focus on driving revenue into the business. Way back, when I was in college, one of my professors told us that, "what we do today will determine the kind of vacations we take tomorrow." Almost 20 years later those words still stick in my head so I thought you'd like my system for driving revenue into your business - any time of year.

1. Create a Marketing Schedule - Our most successful consulting clients don't just say they are going to do specific things like send out an ezine, host a teleclass or launch a product. They create a schedule. Grab a calendar and plot out when you'll write your ezine, when you'll send it out and what content should be included. Having a schedule will keep you and your team accountable which means it will actually get done, which means people will have the opportunity to buy from you. Who knew a calendar would be that profitable!?

2. Be Prepared for Inquiries - I was browsing my twitter stream the other day and there was a conversation going on about how someone cancelled 100 magazine subscriptions because the company couldn't get their act together. Don't let this happen to you. Make sure you know you lay out the steps and know how to handle client inquiries. When people are handled quickly and efficiently, they are more likely to buy from you.

3. Have a Follow-Up System - Not too long ago I had a conversation with someone who's services I was interested in. I said the magic words, "Let me give you my credit card." We agreed on a date I would give up the cash and she would start the service. That was over a year ago and I'm still waiting for that follow-up phone call. How many times have you spent a bunch of cash and taken the time to go to an event. You come home with a boat load of business cards and new connections and then don't do anything with them. Before you ever leave the house, decide how you are going to connect with people after the event.

4. New Client Set Up - Ever been in a situation where the sales person follows you around? Everything is, "yes, we can do that", "let me help you with that", "what questions do you have?" Well, it's all those things until you give up your money. Then it's like you pulled out your Harry Potter invisibility cloak and totally disappear. Don't do that to you own clients. It's really easy to get caught up in the excitement of a new client. After you are done doing your happy dance, take those new clients through a specific set of steps to make them feel like the VIPs they are. Things like sending them a welcome kit, telling them how their meetings will work, explaining your contracts, sending a welcome gift, etc. This step is so important that I've included a new client set-up system as part of the core systems for the Outrageously Effective Systems www.processprodigy.com/oes club. It's the key to getting clients to trust you and refer additional business to you.

5. Ask For Referrals - The easiest way to get new clients is to ask your happy clients for referrals. Most do this randomly. Instead of being haphazard about it, plan a specific time when you will ask for referrals. If you are a coach who sells coaching packages, maybe after the 4th call, you always ask for referrals. If you sell products, add in a message in an autoresponder series that asks people to become an affiliate. The key is to pick a specific time to ask for referrals and then ask. Being strategic doesn't have to be hard. Spend a few minutes preparing what you want to do so that you can easily execute. Then when you find you have extra time and money on your hands go head to the beach.

**************** © 2009 Beth Schneider, Process Prodigy, Inc.

Want to reprint this article? Feel free as long as you include the following: Beth Schneider, President of Process Prodigy Inc., www.processprodigy.com, along with her team of highly sought after operations consultants, reveal the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, Process Prodigy tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit www.processprodigy.com/ezine and grab your FREE systems starter kit valued at $297.00.


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