By Beth Schneider
Hey there,
I'm about to disappear until the new year so I wanted to wish you happy holidays. Even though the office isn't technically closed until tomorrow, I've already started playing. Here is a picture of my client, www.SumofAllNumbers.com CEO Holly DeVito and I at Kelly O'Neil's holiday party.
Amy, my marketing director and I have spent the last couple of days laying out our marketing plan and it feels really good to know what we'll be doing next December right now.
Can I tell you a secret? I used to be so scared of planning. It all just seemed so overwhelming. I didn't know where to start and it seemed so tedious. So for the first couple of years I was in business, I didn't really do any planning. And you know what, it showed. As soon as I took the time to lay out a plan, my income went way up. Mostly because I wasn't guessing anymore and when a pricey tradeshow opportunity came along, I was ready because I'd already been saving money for it. My pal Holly would call that a budget.
What' I've learned over the years is that planning doesn't have to be overwhelming. Just take it one step at a time. If you're feeling stuck or overwhelmed the Microsoft website has some great no-cost templates you can use.
For business planning look at: http://office.microsoft.com/en-us/templates/results.aspx?qu=business+planning&av=TPL000
For marketing planning look at: http://office.microsoft.com/en-us/templates/results.aspx?qu=marketing+planning+&av=TPL000
It's never too late to plan.
Have a great holiday!
Take care,
Beth
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