Have you heard? I'm getting ready to change my name. I'm having my house painted and they just finished the primer. My entire house is completely white. It's pretty cool. So since I now live in a white house, that makes me Snow White, right? Well Snow White or as Jami, my senior consultant pointed out, it may also make me the President. I think I prefer the Disney character.
All joking aside, the white primer is the foundation. That ever important layer makes the rest of the paint job look fantastic. You may have seen that I'm personally teaching a new webinar series called the 3 Essential Systems. These are the 3 core systems that every business needs. It's like business primer. When it's in place everything else is smooth and easy.
I hope you can join me: www.processprodigy.com/3essentialsystems.
In the mean time, please enjoy this week's article.
Take care,
Beth
Systemizing Your Business: 10 Top Tips for Staying in Touch
Thoughts from Sandye Linnetz, Systems Coach and Goddess
It's summertime and the business world goes adrift into the world of who's on vacation and who's not. So much gets put on hold because we want to "save" the good stuff for a time when we can reach more people. What's your system for staying in touch over those lazy, hazy, crazy days of summer?
Have you calendared in summer connecting time? Remember when you were in the 4th grade and summer finally arrived? That last day of school was cupcakes and laughter and giving back your schoolbooks was worthy of that celebration. Chances are, however, that your school system - if it was truly interested in you - had a plan to keep you enrolled even when school was "out". Remember Summer Weekly Readers, special programs at the library and summer reading book lists and contests? The objective was to keep from starting you back at square one when the new term began. Not always successful, but a good idea.
So, my business-minded friends, what are you doing to keep your name out there when most attention is on fun and sun? Enter Sandye, your Systems Goddess with a list of 10 Top Tips for Staying in Touch with your clients and potential clients!
1. Offer a Summer Special - and make it "Sizzlin' Hot"
2. Send out postcards that say "Wish You Were Here"
3. Sponsor a Contest or a Drawing for a "Fan" and call it "Fan-Mail"
4. Send out a Summer Newsletter
5. Have a virtual "Beach Party" with music, free gifts and networking
6. Share your vacation details by uploading fun videos to YouTube or your website
7. Suggest a summer reading list - including something YOU wrote
8. Do a FREE summer webinar or tele-seminar (suggest it be a picnic and announce it by sending out packets of instant iced tea)
9. Request people's birthdates, anniversaries, etc. for a Calendar of Coming Events
10.Announce your company's anniversary... It's always the anniversary of something and it's a great excuse to stay in touch!
But, wait... you're not done yet. Now design a system that will clearly show WHO does what and WHEN things should happen. Be sure to include what you want to achieve, how you will measure the success of your venture and how you will follow-up with participants. Grab the gusto and the sunshine!
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© 2010 Beth Schneider, Process Prodigy, Inc.
Want to reprint this article? Feel free as long as you include the following:
Beth Schneider, President of Process Prodigy Inc., www.processprodigy.com, along with her team of highly sought after operations consultants, reveal the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, Process Prodigy tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit http://www.processprodigy.com and grab your FREE systems starter kit valued at $297.00.
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