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Systemizing Your Business: How Do I Get Started? Part 2

March 23, 2008 | Process Design, Systemizing | Sandye

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Thoughts from your Systems Goddess, Sandye Linnetz, Process Prodigy

If you didn't read Systemizing Your Business: How Do I Get Started? Part I, you may want to take a moment now to go back and get acclimated... Yes, there's even a system for creating systems. Check out Part I at www.processprodigy.com/blog/.

Keep in mind that the value of systemizing lies in the creation of processes that are identified, followed and repeated by anyone/everyone - the same way - all of the time. That ability, to do "what works", over and over - the same way every time - is your guarantee that no steps will be skipped, nothing will be lost or forgotten; nothing will slip through the cracks. This is how you get the freedom to walk away from your business knowing that it will still run "your way" without your presence. Systems are your key to running your business without your business running you.

Okay, let's build some systems.

LOOK AT WHAT IS GOING ON IN YOUR BUSINESS. Make notes... lots of notes! Michael Gerber, author of The Emyth Revisited, has broken down business into three basic but key areas for you to thoroughly examine. Let's start with his first basic area of your business: Lead Generation.

LEAD GENERATION: getting the phone to ring How and where do you currently get "the phone to ring"? In other words, where do you find new clients? Consider networking, speaking engagements, advertising, sending an ezine, etc. Make a list of all the things you are doing to drum up business. Most people end up getting only a fraction of the return they should be getting from their marketing efforts.

Why? Because those folks are not consistent. I can't remember where I originally heard this, but there are studies that show that consistent bad marketing actually works better than sporadic good marketing. It doesn't work to rely on "winging it". It doesn't work to go to networking meetings and never make contact with anyone you meet. The non-consistent business people speak at or attend an event without clear steps to close business. They send a newsletter with no schedule to ensure that they are promoting programs and services. Marketing, for them, turns out to be expensive and time intensive.

Instead of winging it, identify what you are doing and then create the specific steps you want to follow. Identifying the steps for sending out a newsletter helped one of our clients add $300,000.00 to their bottom line.

Watch for Systemizing Your Business: How Do I Get Started? Part 3. In the mean time, I invite you to join us April 1, 2008 at 5pm Pacific/ 8pm Eastern for a special webinar where Beth will be delving even further into how you can cut back your work hours, extend vacations, eliminate wasted time, AND make more money by having outrageously effective systems in your own business. And it's FREE. Reserve your spot at www.processprodigy.com/oeswebinar.

© 2008 Beth Schneider, Process Prodigy, Inc. Want to reprint this article? Feel free as long as you include the following: Beth Schneider, President of Process Prodigy Inc., www.processprodigy.com, along with her team of highly sought after operations consultants, reveal the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, Process Prodigy tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit www.processprodigy.com/ezine and grab your FREE systems starter kit valued at $297.00.


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