By Sandye Linnetz, Systems Goddess for Process Prodigy
What’s your system for getting media coverage? Do you have steps to follow and a checklist of to-dos so that you make the most of your marketing time? Process Prodigy has expert information, suggestions for implementation and follow-up, and a great template for you to use as a “get media coverage system”… now I want to add the magic.
Remember when you were a kid and your parents and teachers taught you the “magic words”: Please and Thank-you? Well, they still work and I strongly suggest that you use them when dealing with your media contacts. After all of these years – and with your current need for media coverage, however, you’re ready for some new magic words.
There are variations, so choose and modify the ones that feel right for you and your company. Memorize the sentence, teach it to your team and use it every chance you get. It works!
I don’t want to waste your time, so…
• What do you consider worthy of writing about?
• What would I have to do that you would consider worthy of writing about?
• What can I say that would compel you to write about my company?
• What are you working on that I may be able to add to?
• What topics are you interested in writing about?
Once you have chosen your magic words, ignore the rest. Make appointments with the appropriate reporters and editors. When you are with them, say the Magic Words clearly and then… shhh! Listen for the answer. Be interested and when it’s called for, ask for clarification. Make the conversation about them, not you. (That, alone, will be a welcome relief for most media contacts.) Take mental notes. Repeat back what you heard to make sure that you understand. (This also reconfirms for both of you that if you fill in the blank, they will fill in the blank.) Before leaving, let them know that you’ll get back to them as soon as possible.
Now move into action. Write down the contact information and what you need to do. Give yourself a “by when” and calendar it. Create a plan and generate it. Give ‘em what they want… and you’ll get what you want… every time. That’s the magic!
© 2009 Beth Schneider, Process Prodigy, Inc.
Want to reprint this article? Feel free as long as you include the following:
Beth Schneider, President of Process Prodigy Inc., www.processprodigy.com, along with her team of highly sought after operations consultants, reveal the insider secrets billion-dollar corporations pay thousands of dollars for. Specializing in process creation, Process Prodigy tools and techniques have helped entrepreneurs increase productivity by as much as 600%, and revenues by as much as 250%. Visit www.processprodigy.com/ezine and grab your FREE systems starter kit valued at $297.00
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